Author Archives: ABDULKAREEM

On campus, it all looks effortless. A menu posted on a Snapchat story. A fresh lash set appears on someone’s Instagram feed. A simple “DM to order” caption followed by a flood of replies. To the customer, it feels instant, convenient, and almost casual. To the people running these businesses, it rarely is. Behind manyContinueContinue reading “DM-Driven Micro-Brands: The Student Businesses Running Behind Your Screen”

It’s rare to hear anyone say they “met someone on campus” anymore. The first move usually happens on a screen — a story reaction, a DM, a streak that somehow keeps going long enough to become a conversation. You see it everywhere: students in the LRC glancing between lecture notes and notifications, half in realContinueContinue reading “Modern Student Dating: Fast, Digital, and Shaped by Constant Online Visibility”